Viña Albali launches a new advertising campaign under the slogan “Por las cosas que valen” (“For the things that count”), which seeks to highlight the value of those everyday things, those moments of quality that we experience every day and which are worth valuing and celebrating.
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Viña Albali, the best-selling Spanish wine brand in the food retail channel and one of the most internationally recognized brands of Félix Solís Avantis, has just launched its new advertising campaign under the slogan “For the things that matter.”
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Do you have a dinner party and don’t know which wine to choose to avoid looking bad? Fear of ridicule in front of a demanding brother-in-law or a friend who’s an expert in finding fault – it’s quite a common situation. And often you don’t know which bottle to choose from the supermarket shelf if you don’t know much about wine.
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Over the last few years, the ‘Roble’ category (oak-matured wines) has been growing and gaining strength in national and international markets. It has become one of the favourite options for consumers looking for fresher and fruitier wines, but without losing the oak barrel touch that rounds off the product.
Organic wines are those that are made according to organic agricultural standards and regulations, avoiding chemical fertilisers and pesticides, and using only natural organic fertilisers in the vineyards.
In recent years, alcohol-free wines have made their way into our shopping baskets and the cellars of bars and restaurants. Together with organic wines they have become a trend that has revolutionised wine consumption.
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