Viña Albali’s new campaign focuses on valuing everyday things

Viña Albali launches a new advertising campaign under the slogan “Por las cosas que valen” (“For the things that count”), which seeks to highlight the value of those everyday things, those moments of quality that we experience every day and which are worth valuing and celebrating.

Over the next few months, the spot will be shown on television, radio and digital media and for its production, Félix Solís has worked with the advertising agency DENTSU CREATIVE.

Inspired by a clear sky full of stars, Félix Solís wanted to create a wine that would capture the pleasure and optimistic lifestyle of the Spanish people. He named it Viña Albali, after a star in the constellation Aquarius. The new campaign aims to convey values such as quality, closeness and trust, as well as the optimism that characterises Viña Albali.

In the words of Félix Solís Ramos, Export and Marketing Director of Félix Solís Avantis “in such a changing society, we seek to highlight the importance of the everyday and to see what is special in each day. Our aim is to be with people to celebrate this by offering them closeness, trust and quality, three pillars that define Félix Solís Avantis and have marked our evolution”.

The philosophy of the advertising campaign not only seeks to capture the essence of Viña Albali, the company’s flagship brand, but also its values. Félix Solís Avantis is committed to quality and tradition, without neglecting cutting-edge technology and sustainability, which has led it to make innovation one of the main pillars of its strategy.

Viña Albali is the best-selling Spanish Denomination of Origin wine brand in the food channel and one of the most internationally recognised. It is present, thanks to the Félix Solís Avantis sales network, in more than 115 countries and its quality is endorsed by the numerous awards it has won in prestigious competitions all over the world.